What Is the Old Money Style and Why Is It Trending Now? Have you noticed a recent fascination with cashmere sweaters, vintage watches, and country club vibes? The answer lies in the resurgence of old money style—a fashion and lifestyle aesthetic that speaks volumes without trying too hard. But what exactly is it, and why is this understated, classic look making waves in today’s fast-paced, trend-driven culture?
Let’s take a deeper dive into the roots, appeal, and timeless elegance of old money style.
The Meaning Behind Old Money Style
The term “old money” traditionally refers to families who have inherited wealth, often over generations. Think the Kennedys, Vanderbilts, or European aristocracy. Unlike “new money,” which may flaunt wealth with designer logos and flashy accessories, old money style is all about subtlety, heritage, and quiet luxury.
This style is less about trends and more about tradition. It’s not showy—it’s refined. Not loud—but influential.
Key characteristics include:
- Tailored blazers and trousers
- Neutral, classic color palettes
- High-quality fabrics like wool, linen, and cashmere
- Loafers, Oxfords, and riding boots
- Minimal makeup and timeless jewelry
Why the World Is Falling Back in Love With Old Money Aesthetics
In a world flooded with fast fashion and over-the-top influencers, the return of old money style offers a breath of fresh air. It reflects a longing for quality over quantity, substance over spectacle.
Here are a few reasons why it’s back in the spotlight:
- Sustainability matters: Old money wardrobes are built to last. Classic pieces can be worn for decades.
- Social media shift: Platforms like TikTok and Instagram have turned the “quiet luxury” aesthetic into a viral trend.
- Cultural nostalgia: TV shows like Succession, The Crown, and Gossip Girl have romanticized elite wardrobes.
How to Dress the Old Money Way
The good news? You don’t need to be born into wealth to channel old money style. It’s more about attitude and elegance than your bank balance.
Here’s how to incorporate this look into your wardrobe:
1. Invest in Tailoring
Nothing screams sophistication like a well-fitted blazer or pair of trousers. Whether it’s custom or off-the-rack with alterations, fit is everything in the world of old money.
2. Stick to Classic Colors
Think navy, beige, ivory, forest green, and charcoal. Loud prints and neon hues don’t belong in the old money palette.
3. Choose Quality Over Quantity
Opt for timeless brands or vintage pieces that boast craftsmanship. Cashmere sweaters, silk scarves, and leather loafers are staples that elevate your entire wardrobe.
4. Keep Accessories Minimal
Think a gold signet ring, a pearl necklace, or a leather-strapped watch. Accessories in old money style are never excessive—they’re elegant.
Old Money Style for Men and Women
Old money fashion is not gender-specific. Here’s how both men and women can rock this timeless trend:
For Women:
- Midi skirts, button-down shirts, and wool coats
- Ballet flats or loafers
- Natural hair and makeup looks
- Structured handbags (like a classic Hermès or Chanel)
For Men:
- Polo shirts, cashmere sweaters, and chinos
- Brogues, Oxfords, or boat shoes
- A vintage Rolex or leather-strap watch
- Pocket squares and understated cufflinks
Remember: the key is not to look rich, but to look like you’ve always been rich.
Lifestyle Choices That Reflect Old Money Vibes
Old money style isn’t just about fashion—it’s a way of life. If you want to go all in, consider embracing the full lifestyle:
- Travel discreetly: Private countryside estates or old-world cities like Vienna or Florence, not flashy party islands.
- Education focus: Intellectual pursuits, reading the classics, or enjoying opera and art galleries.
- Fitness through leisure: Golf, tennis, or horseback riding, rather than gym selfies and trendy workouts.
- Dining with grace: Classic table manners, well-set dinners, and appreciation for fine wines or aged whiskey.
How to Shop for Old Money Style on a Budget
Yes, it’s possible!
- Thrift and vintage stores: You’d be surprised how many hidden gems you can find that fit the aesthetic.
- Online resale platforms: Try Poshmark, The RealReal, or eBay for discounted luxury items.
- High-street classics: Brands like Ralph Lauren, Brooks Brothers, and Massimo Dutti offer accessible entry points into the style.
- Minimalism is your friend: Buy less, but buy better.
By curating fewer pieces of high quality, you naturally adopt the mindset behind old money style.
Celebrities and Influencers Championing the Look
Several modern-day icons have adopted this aesthetic, helping re-popularize the old money style among younger generations.
- Sofia Richie Grainge: Often hailed as the queen of quiet luxury in 2024.
- Kate Middleton: The Princess of Wales is a global symbol of elegance and conservative, regal fashion.
- Timothée Chalamet: Known for his tailored fits and vintage accessories.
Even TikTok has its own #OldMoneyStyle trend, with millions of views showcasing preppy outfits, Ivy League inspiration, and slow-living vlogs.
Conclusion
While trends may come and go, elegance is eternal. Old money style isn’t about flaunting—it’s about refining. It encourages mindfulness in how we present ourselves, what we value, and how we live.
Whether you’re dressing up for a formal dinner or simply heading to a coffee shop, this aesthetic reminds us that confidence and class don’t need to shout to be seen.
So next time you’re choosing an outfit or planning a purchase, ask yourself: Would this pass the old money test?